Finally Toyota brings home the Fortuner !

So its finally here. In what would be a strategically important move for Toyota Kirloskar in India and one that is going to make the off road pretence of CRVs and Captivas of the world take notice, the Fortuner is in India after a wait of more than 6 years.


The price at over 18 L is still out of reach of many but is clearly unercutting CRVs and Captivas and Endeavours. That is a key pricing point for SUVs in India. Sub 20 L. To that extend one might think Toyota has got it right - once again ! But hey the same one is sold in Thailand at around 13 L. I was expecting something like 15 L for this in India. Anyways as of now it remains in my dreams. But yes, if they had priced at around 12-13 L it would have been pushing my bankruptcy quite strongly ;). That would also have sent a big warning to Mahindra to get their act straight on Scorpio which though an able product is quite ageing.

Lets sit back and enjoy the drama in Indian SUV market ! For now, Im glad that Fortuner is atleast introduced albeit at a higher price than comparable markets.